Full of vigour of Asia broadcasting market
Along with the development of radio and television companies continue to technological innovation and technological progress of the industry as a whole, China Radio and television to enter the overseas market the number increases year by year, sales of products from the start of the accessories such as lights and wires to the transformation and technology solutions. At the same time, Asian countries and regions in the process of migration to digital products to China'sdemand is also growing, China Radio and television with its high cost to get the attention of Asian TV users. The overseas market will become China's Radio and television manufacturers and a new growth point and the point of profit.
The situation in Asia, radio and TV Market
1 the Indonesian market
The Indonesian broadcasting and telecommunications market is a global market has great potential.Indonesia is the world's largest archipelago, the island has nearly more than 2, administrative division into 27 provinces, in some places a small island is a province. It has brought a lot of troubleto the Indonesian telecommunications and radio and television, but at the same time, the Indonesian broadcasting and telecommunications market is huge. National television 11 Jakarta,where TVRI is the national television. 10 other stations belong to 4 different consortia. MNC, SCTV,Tran group is one of the larger radio and television group. Indonesia has a national policy in 2009,the implementation of the provincial radio and television group, TVRI and several radio and television group to establish their branches in the provinces, to the 11 television stations in Jakarta,Indonesia to cover the whole. At the same time, the gradual weakening of the provincial televisioncontent production, by the 4 major television broadcasters and national television coverage of theshow. This policy, the television stations have begun to expand its sphere of influence, the establishment of branches in the island. There are nearly 270 new TV station needs to build andmerger in 27 provinces. But due to the distance between the island and the island, covering theneeds more consideration. So in the recent 5 years, in the system and the in Indonesiahas good market prospects.
At the same time, in 2009, the Indonesian government to start the transformation plan of nationaldigital radio and television. Indonesia's total population has been close to 400000000 (2010), each household is calculated according to the 3-4, the demand of digital set-top box terminal over 100000000. In the digital transformation, from the production, storage, transmission of digitalbroadcast, there are potential market. The demand gap should be in the billions of dollars (4 MNC Augis). This is a very big market.
2012-2015 will be the three key digital transformation in Indonesia, digital transformation whichneed to start and finish 30%. At least 3 of millions of digital TV set-top box and set-top boxes need to purchase IPTV. In addition to this three years most of the national and provincial TV stationsneed to complete in the digital transformation process, including digital cameras and accessories,lighting , TV studio and peripheral , storage and transmission of digital TV front end and need to be online, should account for the next 10 years the Indonesian market40%.
Indonesia's telecommunications and transport market is huge. The Indonesian national telecom operators 5, Telkomsel and indosat are relatively large, can be compared to China Mobile and China unicom. They also carry out 3G and IPTV video business, triple play will be the developmenttrend.
2 India Market
India market in recent years, the entire Southeast Asia outside of Vietnam is another hotspot. India has a large population, the size of the market compared to the Chinese market. The India is divided into southern India and Northern India two distinct markets.
All India Radio attached to the government Ministry of information and broadcasting, the broadcasting network covering a population of 95%. Doordarshan in 1959 September pilot, 1976from the All India Radio as an independent agency, under the Ministry of information and broadcasting. The existing 18 TV stations, 6 States opened a satellite TV receiver. Television network covering 86% of the population.
In Calcutta and New Delhi as the center of the north of India, India radio and television development level is the highest, while still in the era, but has begun preliminary reconstruction of digital TV and satellite tv. Have completed the basic Cable TV infrastructure. Relatively independent part of running the program is the whole of India.
Taking Mumbai and Bangalore as the center of the southern India, radio and televisiondevelopment is lagging behind the level of. Although the New Delhi has satellite TV station ZeeTV,still remain in the stage of simulation technology and level of the overall level of program production. But the number of television stations, including 12 channels nationwide ZeeTV group,18 channel IndiaMTV.
Nearly two or three years, India in the recording studio, the investment is huge. According to statistics, in 2009 's high-end cameras, India market sales of more than 12000 sets of(non official statistics data). But according to Singapore's agent said, camera India TVpurchase had a record single highest 2000. Southeast Asian market of considerable strength and stamina.
India in addition to television that radio and television business, there is a huge market and family entertainment such as wedding video. The Indians spend an average of nearly 2-3 years of savingsto make arrangements for their family wedding, which took part of the video is a very largeexpenditure. The market seems to belong to the consumer market, but due to the Indians in the wedding and home entertainment is very willing to invest, event recording and producing more and more close to the professional level. India relevant departments have done statistics, the India market and not on the amount of non material is amazing.
